The Social Engagement (Guest Experience Services - Social Media) team has served a variety of purposes on Twitter. Members of the Social Engagement team responded to Guest comments, questions and concerns sent to the @WDWToday Twitter handle. Additionally, a select group of Cast Members on this team also served as proactive content creators for this handle. In September 2019, the @WDWToday Twitter handle was retired, and the new @WDWGuestService Twitter handle was created. The @WDWGuestService Twitter handle now serves as the official Guest service Twitter handle for the Walt Disney World Resort.
@WDWToday covered a wide variety of content from promoting the opening of new restaurants or lands to engaging Guests through attractions or foods they already love! Some content was pitched to the team by partners across Walt Disney World property and all lines of business, while some content came directly from the team's very own imagination.
@WDWToday built excitement around the special offerings that were available in Theme Parks in honor of World Photo Day and Disney PhotoPass Day. As the Disney PhotoPass content owner, it was my goal to showcase the different offerings to our Guests to get them excited for #DisneyPhotoPassDay and encouraged them to seek out these offerings throughout the four Walt Disney World Theme Parks and Disney Springs.
@WDWToday built excitement around the 26th @runDisney Walt Disney World Marathon Weekend. As the runDisney content owner, I created content to showcase different offerings to our Guests to get them excited for the @runDisney Health & Fitness Expo and races throughout the weekend.
1-week after the start of the Walt Disney World Marathon Weekend campaign, I gathered and recorded the engagement our content received in this Recap document.
Kristina D. McClurg
About me.
Hi, I'm Kristina D. (Kiser) McClurg! I am a communications and marketing professional passionate about managing relationships through the creative pairing of storytelling and strategy. With a strategic mind and a creative soul, I am passionate about what I do, and how I do it. I vow to commit to every job and meet goals while having an energetic and uplifting attitude along the way.
My husband Kyle, our rescue pup Violet, and I are relocating from Orlando, Florida, to Grand Rapids, Michigan, this July. As we settle in, I will be looking for my next professional opportunity!
I am all those things, but I am also...
a wife. a dog mom. a native Texan. an ice cream sundae perfector. a theme park fanatic.
a light for Christ. obsessed with AP style. a Marathoner. an amateur gardener.
an avid early-morning coffee drinker. a world traveler. a musical theatre patron.
​
To view my full portfolio website, be sure to use a laptop or desktop!