The Social Engagement (Guest Experience Services - Social Media) team has served a variety of purposes on Twitter. Members of the Social Engagement team responded to Guest comments, questions and concerns sent to the @WDWToday Twitter handle. Additionally, a select group of Cast Members on this team also served as proactive content creators for this handle. In September 2019, the @WDWToday Twitter handle was retired, and the new @WDWGuestService Twitter handle was created. The @WDWGuestService Twitter handle now serves as the official Guest service Twitter handle for the Walt Disney World Resort.
@WDWToday covered a wide variety of content from promoting the opening of new restaurants or lands to engaging Guests through attractions or foods they already love! Some content was pitched to the team by partners across Walt Disney World property and all lines of business, while some content came directly from the team's very own imagination.
@WDWToday built excitement around the special offerings that were available in Theme Parks in honor of World Photo Day and Disney PhotoPass Day. As the Disney PhotoPass content owner, it was my goal to showcase the different offerings to our Guests to get them excited for #DisneyPhotoPassDay and encouraged them to seek out these offerings throughout the four Walt Disney World Theme Parks and Disney Springs.
@WDWToday built excitement around the 26th @runDisney Walt Disney World Marathon Weekend. As the runDisney content owner, I created content to showcase different offerings to our Guests to get them excited for the @runDisney Health & Fitness Expo and races throughout the weekend.
1-week after the start of the Walt Disney World Marathon Weekend campaign, I gathered and recorded the engagement our content received in this Recap document.
Kristina D. McClurg
branding
Storytelling Through Research and Measurement graduate course at the University of Denver Created using Microsoft PowerPoint and Adobe InDesign
Storytelling Through Research and Measurement graduate course at the University of Denver Created using Microsoft PowerPoint and Adobe InDesign
Created using Adobe InDesign and Adobe Illustrator
Storytelling Through Research and Measurement graduate course at the University of Denver Created using Microsoft PowerPoint and Adobe InDesign
LOGOS
Created using Adobe InDesign and Adobe Illustrator
Created using Adobe InDesign
Created using Adobe InDesign and Adobe Illustrator
Business Fundamentals graduate course at the University of Denver Created using Microsoft PowerPoint and Microsoft Excel
Business Fundamentals graduate course at the University of Denver Created using Microsoft PowerPoint and Microsoft Excel
Business Fundamentals graduate course at the University of Denver Created using Microsoft PowerPoint and Microsoft Excel
Business Fundamentals graduate course at the University of Denver Created using Microsoft PowerPoint and Microsoft Excel
PRESENTATIONS
Digital Marketing graduate course at the University of Denver Created using Microsoft PowerPoint and Microsoft Excel
Digital Marketing graduate course at the University of Denver Created using Microsoft PowerPoint and Microsoft Excel
Digital Marketing graduate course at the University of Denver Created using Microsoft PowerPoint and Microsoft Excel
Digital Marketing graduate course at the University of Denver Created using Microsoft PowerPoint and Microsoft Excel
campaigns
Christian Ethics for Communicators class at Harding University Created using Adobe InDesign
Christian Ethics for Communicators class at Harding University Created using Adobe InDesign
Public Relations Campaigns class at Harding University Created using Adobe InDesign
Christian Ethics for Communicators class at Harding University Created using Adobe InDesign
Typography
Sales & Marketing Manager for Wealthy Street Bakery, Inc. Created using Microsoft PowerPoint and Adobe InDesign
Sales & Marketing Manager for Wealthy Street Bakery, Inc. Created using Microsoft PowerPoint and Adobe InDesign
Typography class at Harding University Created using Adobe InDesign
Sales & Marketing Manager for Wealthy Street Bakery, Inc. Created using Microsoft PowerPoint and Adobe InDesign
T-shirts
Serving as my social club's Activities Director and Spring Sing director at Harding University gave me the opportunity to design a number of t-shirts for various events. For many of these designs, I pulled inspiration from different blogs and things found on Pinterest and produced these designs on Adobe InDesign and Adobe Illustrator. Here are some of my favorites!
Created using Adobe Illustrator; Printed by Ink Custom Tees in Maumelle, AR
Created using Adobe Illustrator; Printed by Ink Custom Tees in Maumelle, AR
Created using Adobe Illustrator; Printed by Ink Custom Tees in Maumelle, AR
Created using Adobe Illustrator; Printed by Ink Custom Tees in Maumelle, AR