The Social Engagement (Guest Experience Services - Social Media) team has served a variety of purposes on Twitter. Members of the Social Engagement team responded to Guest comments, questions and concerns sent to the @WDWToday Twitter handle. Additionally, a select group of Cast Members on this team also served as proactive content creators for this handle. In September 2019, the @WDWToday Twitter handle was retired, and the new @WDWGuestService Twitter handle was created. The @WDWGuestService Twitter handle now serves as the official Guest service Twitter handle for the Walt Disney World Resort.
@WDWToday covered a wide variety of content from promoting the opening of new restaurants or lands to engaging Guests through attractions or foods they already love! Some content was pitched to the team by partners across Walt Disney World property and all lines of business, while some content came directly from the team's very own imagination.
@WDWToday built excitement around the special offerings that were available in Theme Parks in honor of World Photo Day and Disney PhotoPass Day. As the Disney PhotoPass content owner, it was my goal to showcase the different offerings to our Guests to get them excited for #DisneyPhotoPassDay and encouraged them to seek out these offerings throughout the four Walt Disney World Theme Parks and Disney Springs.
@WDWToday built excitement around the 26th @runDisney Walt Disney World Marathon Weekend. As the runDisney content owner, I created content to showcase different offerings to our Guests to get them excited for the @runDisney Health & Fitness Expo and races throughout the weekend.
1-week after the start of the Walt Disney World Marathon Weekend campaign, I gathered and recorded the engagement our content received in this Recap document.
Kristina D. McClurg
.Even from a young age I have always had an interest in photos and photography. Every summer I would beg my parents to let me get those "underwater" disposable cameras to take to summer camp, and for that week of camp, I was truly alive. I got my first "real camera," a Canon Rebel t2i, as a Christmas present during my freshman year of college and was immediately addicted. Different traveling opportunities and photography classes presented me with chances to gain experience with my camera, but spending a year working and being trained as a photographer at Walt Disney World gave me an eye for top-notch quality and refined work. I am still a novice photographer but am forever passionate about developing and perfecting this skill. These are some of my favorite shots so far, taken in my backyard and all over the world.
Despite my role at the Disney Reservation Center being primarily internally-focused communications, I do have a few pieces of work that I can display.
These are a series of photos that I took and edited to support the DRC Training team. The DRC Sales and Reservations Agents go through seven weeks of training, so I took six photos (two landscapes and four portraits) to accompany the content of each of the seven weeks. I took all of these photos on Nikon systems and edited them using Adobe Photoshop and Adobe Lightroom.
This project benefitted our Sales and Reservations Agents in that now they are not just learning about the Walt Disney World products, but are able to experience and learn about the products in a more immersive way.
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After visiting New York City and Washington D.C. with my University's Department of Communications, I was asked to create a graphic that represented my experience on the trip. This graphic was to spell out my name, featuring the photos of city lights and street life I took in these two urban areas.
city lights