The Social Engagement (Guest Experience Services - Social Media) team has served a variety of purposes on Twitter. Members of the Social Engagement team responded to Guest comments, questions and concerns sent to the @WDWToday Twitter handle. Additionally, a select group of Cast Members on this team also served as proactive content creators for this handle. In September 2019, the @WDWToday Twitter handle was retired, and the new @WDWGuestService Twitter handle was created. The @WDWGuestService Twitter handle now serves as the official Guest service Twitter handle for the Walt Disney World Resort.
@WDWToday covered a wide variety of content from promoting the opening of new restaurants or lands to engaging Guests through attractions or foods they already love! Some content was pitched to the team by partners across Walt Disney World property and all lines of business, while some content came directly from the team's very own imagination.
@WDWToday built excitement around the special offerings that were available in Theme Parks in honor of World Photo Day and Disney PhotoPass Day. As the Disney PhotoPass content owner, it was my goal to showcase the different offerings to our Guests to get them excited for #DisneyPhotoPassDay and encouraged them to seek out these offerings throughout the four Walt Disney World Theme Parks and Disney Springs.
@WDWToday built excitement around the 26th @runDisney Walt Disney World Marathon Weekend. As the runDisney content owner, I created content to showcase different offerings to our Guests to get them excited for the @runDisney Health & Fitness Expo and races throughout the weekend.
1-week after the start of the Walt Disney World Marathon Weekend campaign, I gathered and recorded the engagement our content received in this Recap document.
Kristina D. McClurg
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Courtney Meason Feature
I chose Courtney Meason, a runner and sister in my social club, as my subject for a video project in my Multimedia Storytelling class at Harding University. This project combined photography, audio and video elements. I loved having the opportunity to gain more experience in these areas. I recorded Courtney's interview using the Voice Memo app on my iPhone and edited the audio and video on Garage Band and iMovie. Instead of traditional video clips, I took a variety of photographs of Courtney which I pieced together with her audio interview.
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Chaco Commercial
This was a project I made for my Principles of Marketing class at Harding University. The goal of this project was to successfully create a commercial for an assigned company or brand using pre-provided photos and technology. Chaco is one of my favorite brands, so I was excited to put this together. I used photos off of Chaco's website and also included a few photos of my own. This was put together using Garage Band and iMovie.
MULTIMEDIA
WEB
I served as a creative writing intern for Harvest Development Group from August 2015 to May 2016. HDG is a business consulting firm working specifically with nonprofits and start-ups, helping them embrace the best business practices into their organization for exceptional results. HDG does this through a variety of services, such as marketing and advertising, sales strategies, social media management and business consulting. As their intern, I was responsible for working with a handful of their clients to develop creative ideas, write blog posts and create creative solutions to overcome various technical problems.
One of Harvest Development Group's clients that I worked with regularly is Chix Beach Originals, started by Jared Buckland. He is not just a CEO, but more importantly, is an artist. Jared reclaims wooden packing pallets and recycles them to create photo canvases and a variety of other art pieces. Below are some of the ads and web content I created for Chix Beach Originals.
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