The Social Engagement (Guest Experience Services - Social Media) team has served a variety of purposes on Twitter. Members of the Social Engagement team responded to Guest comments, questions and concerns sent to the @WDWToday Twitter handle. Additionally, a select group of Cast Members on this team also served as proactive content creators for this handle. In September 2019, the @WDWToday Twitter handle was retired, and the new @WDWGuestService Twitter handle was created. The @WDWGuestService Twitter handle now serves as the official Guest service Twitter handle for the Walt Disney World Resort.
@WDWToday covered a wide variety of content from promoting the opening of new restaurants or lands to engaging Guests through attractions or foods they already love! Some content was pitched to the team by partners across Walt Disney World property and all lines of business, while some content came directly from the team's very own imagination.
@WDWToday built excitement around the special offerings that were available in Theme Parks in honor of World Photo Day and Disney PhotoPass Day. As the Disney PhotoPass content owner, it was my goal to showcase the different offerings to our Guests to get them excited for #DisneyPhotoPassDay and encouraged them to seek out these offerings throughout the four Walt Disney World Theme Parks and Disney Springs.
@WDWToday built excitement around the 26th @runDisney Walt Disney World Marathon Weekend. As the runDisney content owner, I created content to showcase different offerings to our Guests to get them excited for the @runDisney Health & Fitness Expo and races throughout the weekend.
1-week after the start of the Walt Disney World Marathon Weekend campaign, I gathered and recorded the engagement our content received in this Recap document.
Kristina D. McClurg
Wealthy Street Bakery, Inc.
As the Sales & Marketing Manager for Wealthy Street Bakery, Inc., I create all social media content for Facebook, Instagram, and Twitter, for Wealthy Street Bakery and Hall Street Bakery locations. I develop and adjust campaigns based on our most important business goals and respond to all customer comments and questions.
Wealthy Street Bakery -
Hall Street Bakery -
While I worked as a Social Media Associate for Walt Disney Parks & Resorts, @WDWToday on Twitter covered a wide variety of content from promoting the opening of new restaurants or lands to engaging Guests through attractions or snacks they already love! Some content was pitched to the team by partners across Walt Disney World property and all lines of business, while most content came directly from my team's weekly pitch meetings.
WALT DISNEY PARKS & RESORTS
@WDWToday built excitement around the special offerings that were available in Theme Parks in honor of World Photo Day and Disney PhotoPass Day. As the Disney PhotoPass content owner, it was my goal to showcase the different offerings to our Guests to get them excited for #DisneyPhotoPassDay and encouraged them to seek out these offerings throughout the four Walt Disney World Theme Parks and Disney Springs.
@WDWToday built excitement around the 26th @runDisney Walt Disney World Marathon Weekend. As the runDisney content owner, I created content to showcase different offerings to our Guests to get them excited for the @runDisney Health & Fitness Expo and races throughout the weekend.
1-week after the start of the Walt Disney World Marathon Weekend campaign, I gathered and recorded the engagement our content received in this Recap document.
The @WDWGuestService Twitter account was created when the @WDWToday Twitter account was retired in 2019. The intention of this account was to direct Guests to @WaltDisneyWorld or @DisneyParks for proactive content, while focusing on providing Guest service to Guests currently at the Parks and those planning their future visits. I engaged with questions, comments and concerns under the use of my stage name, Kim.
Also while I worked as a Social Media Associate for Walt Disney Parks & Resorts, I wrote for the Social Engagement team, responding to both positive and negative reviews of our Resort hotels, Theme Parks and the Walt Disney World Resort on TripAdvisor. The purpose of this team and the goal in responding to these reviews was to make personal connections with our dialogue while leveraging our Disney heritage and adding "professional pixie dust" in order to both recover negative situations and share in positive experiences with Guests.
