The Social Engagement (Guest Experience Services - Social Media) team has served a variety of purposes on Twitter. Members of the Social Engagement team responded to Guest comments, questions and concerns sent to the @WDWToday Twitter handle. Additionally, a select group of Cast Members on this team also served as proactive content creators for this handle. In September 2019, the @WDWToday Twitter handle was retired, and the new @WDWGuestService Twitter handle was created. The @WDWGuestService Twitter handle now serves as the official Guest service Twitter handle for the Walt Disney World Resort.
@WDWToday covered a wide variety of content from promoting the opening of new restaurants or lands to engaging Guests through attractions or foods they already love! Some content was pitched to the team by partners across Walt Disney World property and all lines of business, while some content came directly from the team's very own imagination.
@WDWToday built excitement around the special offerings that were available in Theme Parks in honor of World Photo Day and Disney PhotoPass Day. As the Disney PhotoPass content owner, it was my goal to showcase the different offerings to our Guests to get them excited for #DisneyPhotoPassDay and encouraged them to seek out these offerings throughout the four Walt Disney World Theme Parks and Disney Springs.
@WDWToday built excitement around the 26th @runDisney Walt Disney World Marathon Weekend. As the runDisney content owner, I created content to showcase different offerings to our Guests to get them excited for the @runDisney Health & Fitness Expo and races throughout the weekend.
1-week after the start of the Walt Disney World Marathon Weekend campaign, I gathered and recorded the engagement our content received in this Recap document.
Kristina D. McClurg
The Print Collateral Communications team, falling under the Guest Information & Collateral organization, creates, edits and produces all print communication for our Guests across the Walt Disney World Resort. This collateral ranges from Resort-local buckslips to guidemaps for entire Theme Parks. Much of the print collateral communication is also edited and produced in a variety of languages, in support of translation-certified Cast Members around the world.
Resort Operation Assistants at each of the Walt Disney World Resort Hotels also create, edit and produce the internal print communication documents, like the weekly Tell-A-Cast.
PRINT COLLATERAL
I served as the People section editor and worked as a student writer for the 2013-2014 Petit Jean, Harding University's yearbook. As the People Section Editor, I assigned stories and photos to writers and photographers, named and placed photos on the spreads and collaborated with the staff on special projects. As a student writer, I was responsible for contacting sources, conducting interviews, transcribing interviews, fact-checking and writing feature stories. Click here to view the digital copy of the 2013-2014 edition of the Petit Jean.
petit jean
I worked as the Head Copy Editor for the 92nd edition of the Petit Jean yearbook for the 2015-2016 school year. In this executive position, I had many of the same responsibilities I had when working as a student writer and the People Section Editor. However, I also was responsible for working with the class of student writers and editing each piece of copy used in our 400-page publication. Click here to watch a video our Staff made with some of our favorite pages!
The bison
I worked as a student writer for The Bison, Harding University's campus newspaper during the 2015-2016 school year. As a student writer, I was responsible for pitching story ideas, contacting sources, conducting interviews, transcribing interviews, maintaining AP style and writing articles. As a class requirement, I wrote at least one article per section of the newspaper. The student newspaper produces 10 issues per semester, including an expanded edition for Homecoming and Spring Sing, and a joke edition for April Fools' Day.
To view other articles written for The Bison, click here.
In addition, I have also written several stories for Harding University's multimedia website, The Link.
The LINK
Student Teachers Face Inclement Weather Days
3/5/2015
Women's Golf Heads to Mystic Spring Classic
3/26/2015
Summer Camps: An Experience Like No Other
4/9/2015
To view other articles written for The Link, click here.
